Our Mission

Our aim is to awaken sexual curiosity from guiding the beginners to helping couples maintain a healthy sexual relationship and removing the social stigmas around buying and owning sex toys.

Adult World is naughty yet discreet in bringing luxurious pleasure to all genders and ensuring the highest level of customer service. Our new revamped site is the same naughty, just sexier.

Our Stories

Adult World was founded in 1997 by Arthur Calamaras. We stand for sexual upliftment, experimentation, and mind-blowing pleasure. If there’s something we don’t know about sex toys, it’s probably not worth knowing. The imitators are flattering but, as the first adult toy shop in South Africa, we are the trusted authority in the industry; the pioneers of pleasure, the originators of body shaking ‘OH’s (you’re welcome). We encourage sexual awakening and we’ve dominated the market for over 20 years with a total of 48 stores nationwide.

We will continue to provide the nation with must-have lingerie and the latest in sex toys at the most competitive prices. We are synonymous with female empowerment.