Adult World Wellness RebrandWe’re entering an exciting new phase as Adult World evolves into a brand centred on intimacy, wellness, and sexual health education. To make sure this rebrand is successful, we need your insights from the store floor — what customers want, how they react, and what we can do better. Your honest feedback is essential. There are no right or wrong answers — please be open and real.SECTION 1: STORE & STAFF INSIGHTS 1. Which store are you based at? (Store name / location) 2. How long have you worked at Adult World?Less than 6 months6 months – 1 year1–3 yearsOver 3 years 3. How would you describe the current atmosphere in your store?Friendly and professionalRelaxed but unstructuredTense or low energyOther: Other: 4. What type of customers do you mostly see?Regulars / repeat customersCouplesSingle menSingle womenNew / curious shoppersTourists Other: 5. How comfortable do you feel assisting customers with questions about sexual wellness or health-related products?Very comfortableSomewhat comfortableNot very comfortableUncomfortableSECTION 2: CUSTOMER BEHAVIOUR & PERCEPTIONS 6. What do customers most often ask for when they enter the store? (e.g. toys, lingerie, lubricants, viewing rooms, gift ideas, advice, etc.) 7. Have you noticed more customers asking about sexual wellness, education, or self-care products recently?Yes, a lot moreA fewNot reallyNo change 8. How do customers generally describe their comfort level when shopping in the store?Very comfortableSomewhat shy / embarrassedNervous / uncomfortableDepends on the time of day or staff member 9. What do you think customers’ first impression of Adult World is when they enter? 10. What would you say customers like most about the store? 11. What would you say customers like least about the store? 12. What kind of feedback or comments do you get about the store layout, look, or displays?SECTION 3: PRODUCT & MERCHANDISING FEEDBACK 13. Which product categories sell the best in your store? (List top 3) 14. Which products do customers often ask for but we don’t currently stock? 15. Are there any products that customers are not buying anymore or have lost interest in? 16. What new types of products would you like to see in-store as part of our “Wellness Era”?Body-safe lubricantsMassage oils / candlesEducational books / guidesCouple connection kitsDiscreet wellness toys Other:SECTION 4: TEAM CULTURE & TRAINING NEEDS 17. How confident do you feel explaining product benefits in a wellness or self-care context (instead of just adult entertainment)?Very confidentSomewhat confidentUnsureNot confident 18. What areas would you like more training or information on?Product knowledge (features, benefits, materials)Customer communication (tone, language, approach)Wellness and sexual health educationUpselling / cross-sellingDealing with uncomfortable customers Other: 19. What do you think would make your work experience more positive or professional? 20. Do you feel proud to work for Adult World? Why or why not?SECTION 5: REBRAND READINESS & IDEAS 21. What does “Adult World’s Wellness Era” mean to you? 22. What do you think needs to change in your store to align with the new wellness vision? 23. How do you think customers will respond to this new direction?Excited and openCurious but unsureResistant to changeNot sure yet 24. Do you have ideas for making the store more welcoming, educational, or wellness-focused? 25. Any final comments, suggestions, or feedback for management?• Please complete by: Wed 05/11/2025 • Submit to: Area Manager • All responses will be reviewed confidentially to guide the rollout of our new brand direction. Email
